2008年9月16日星期二

The History of the Pet Rock

Origin of Thought

In 1975, Gary Dahl, an advertising executive, launched the sale of a fad that would make him a millionaire. This great profit is even more impressive when one takes into account the short time in which the rocks were sold, only six months, and also the low cost of the product, about four dollars. Dahl’s ingenious marketing involved commonplace gray pebbles, bought from a construction supplier, which were then sold as live pets. The idea was inspired by the hassle, mess, and money that pets such as cats or dogs or fish required. And so, Dahl began the production and sale of the Pet Rock, which did not need to be walked, wouldn’t cost hundreds in vet bills, and would not poop on the floor.

Specifics of Production

Dahl named the company "Rock Bottom Productions," and sold the rocks for $3.95 a piece. The pebbles were imported from Rosarito Beach in Baja California, Mexico, and then packaged in a small cardboard box, designed like a pet carrier. Dahl also created a "Pet Rock Training Manual," containing instructions on how to properly care for one's pet, including how to house train one’s pet: "Place it on some old newspapers. The rock will never know what the paper is for and will require no further instruction.” The instruction manual included such commands as sit, stay, roll over, play dead, and come.

Why would anyone ever buy a pet rock?

"If there were more fads, there would probably be a lot fewer psychiatrists." —Ben Hakuta, creator of Wacky Wall Walkers

Indeed, pet rocks give us more pleasure than we know. These pets support this argument through their very existence, showing us that it is not an actual item that brings joy to the child in the human mind, but merely the idea of the item. The pet sits in a niche in the mind, created by the power of the owners’ imaginations. It is in the actual exercise of the mind that such pleasure is found. It is quite a valid point that finding such productive and effective uses of recreation time can be more preventative and beneficial to the health of our minds that even the most advanced psychological treatments.
People who purchased these unusual "pets" often gave them names, talked to them, petted them, and taught them to perform simple "tricks".

Pet rocks still live on

Like most fads, it never totally died out. There are memorial pages, spin-offs, and one can still purchase such a pet, though new manufacturers have given their rocks new features and looks. For instance, not many plain gray pebbles are sold any more. One can buy rocks that are inscribed, painted, and decorated in many a manner, lending the rock much more personality than afforded Dahl’s creation. One can purchase a rock with an agenda, or one can buy a rock that is individually painted in memory of any dearly loved pet, or one can still purchase that rock that is completely void of previous perception, and let its idea grow in the mind.

Virtual Pets

Virtual Pets follow the same formula as Dahl’s product. Operating more in the mind of the owner than anywhere else, Virtual pets can be an electronic toy, a computer program, or even a video game. However, though perhaps securing more time from an owner, virtual pets do not leave as much room for imagination as the pet rock.

2008年9月4日星期四

havana-brown-cat!!


The British shorthaired breed bearing this name is the brown variety of the Oriental Shorthair, while the American version is a separate breed with a distinctive body and head type.

Though originally named for the brown color, a lavender frost color is also permitted in some associations.

The Havana is a very outgoing breed that loves following its people around.


breed Traits

Rather than attempt a Siamese body style as British breeders have done, American breeders have favored a more moderate body and head type for their Havana Browns. The British Havana Brown is considerably more Siamese in conformation than North American Havanas. The American Havana Brown’s distinctive muzzle, rich color, expressive eyes, and large ears make it distinctive and exceptionally striking among the American cat breeds.

The Havana’s coat is also distinctive. Color is very important to this breed: the coat should be a rich, even shade of warm brown, tending toward red-brown or mahogany rather than black-brown. Allowance is made for ghost tabby markings in kittens and youngsters.

History

The Havana Brown is a man-made hybrid of self-brown cats outcrossed with a variety of other breeds such as black Domestic Shorthairs, chocolate point Siamese and Russion Blue cats. The breed was created in the 1950’s by a number of English breeders collaborating together using self-brown cats that existed as early as the late 1800’s. Known as Havanas in Europe, these cats were first imported to North America in the mid-1950’s. Soon after their arrival, they became known in the U.S. as Havana Browns. Modern British Havana strains are reported to have an increased Siamese cat influence compared to the North American lines. The Havana Brown is recognized by the cat Fancier’s Association (CFA), the American cat Fancier’s Association (AFCA) and The International cat Association (TICA).

Appearance

All Havana Brown cats are a rich, glistening dark brown with just a hint of red. The colour must be even from nose to tail and from tip to root. Whiskers should be brown; nose leather and paw pads are a rose colour that harmonises with the coat. Since Havanas are a shorthair breed, routine grooming is kept to a minimum.

Personality

Havanas are gentle, intelligent and remarkably adaptable. They take almost any situation in stride, and with confidence and poise set about to rule whatever roost they are given. One-room walk-up or palace – it’s all the same to them as long as they have plenty of love and attention from their human friends.

Havanas make wonderful companions if you like interactive cats. Devoted, affectionate and constantly curious, Havanas want to be where you are, preferably right in the middle of the action. They want to help you read the paper in the morning, type on the computer in the afternoon, and prepare dinner in the evening. Their playful attitudes and ability to adjust to other pets and children make them great family companions. Unlike the Siamese, they are vocally quiet.

However, like the Siamese, Havanas need human interaction and don’t do well if they are ignored or left alone for long periods. Havanas are just not happy without humans around to love. If you work all day and have an active social life at night, consider a less dependent breed.
for:htt://www.pictures-of-cat.com